SEO is the most powerful means of advertising today
It is true. People and businesses search products and services not in Yellow pages, not in phone books but on the Internet. They prefer to get primary information about the company on their website. TIP: Your prospects want to see your website with showrooms, catalogues, prices, a picture gallery, portfolio, and the possibility to make purchases online or at least to send a inquiry or quote request. Does your website have all these features? Yes? Very good. No? You are in the right place now, go to our Contact page and send us your request for quote.
Let us compare SEO with some other means of advertising. How about snail mail, cold calling, email campaigns? There is one big difference between SEO and these promotional channels. With SEO your business will get pre-qualified prospects that are ready to buy. All visitors who are coming to your website are shopping around.search-optimization With cold calling or mail/email campaigns you never know if the potienial customer is genuinely interested in your goods/services. What did you do with last flyer that you received by mail? Do you remember what was offered in the last telemarketing call? Statistics show cold calling warrants only 2% interested clients from all calls. With mails and emails it’s from 20% to 40%. In SEO the percentage of such interested prospects is almost 90%!!! How about Pay-Per-Click (PPC) advertising? Good question! Search Engine Optimization is still more effective. People trust more organic results on Search Engines. From our experience Search Engine Optimization generates 30% higher conversion rates than the equal Google Adwords Advertising. 77% of search engine users choose organic over paid/sponsored listings when searching, 67% choose organic search when purchasing. 40% of SEO campaigns achieve (ROI) returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this success.
Finally, word-of-mouth advertising. It is great for those who have an established network, but what you can do if:
- Your are a start-up company
- You want to promote your product/service in a new location – ie: Toronto, Edmonton, Quebec, Montreal or anywhere for that matter.
- You do not have a dedicated sales representative who will run your advertising/marketing campaign
Word-of –mouth advertising is very effective for small local businesses but more and more of these types of businesses are experiencing a decline in clients nowadays. The competition for new patients for dentists, home buyers for real estate etc. is increasing substantially. Your potential prospect will consult several people and will get several equal referrals from friends and colleagues. Where can the person find more information about YOUR company? Right, on the Internet. How will they search you company? On major search engines such as Google, Yahoo and Bing.. Are you on the first page? Yes? Congratulations!!! NO??? You’ve lost the prospect, sorry.
Search Engine Optimization campaign is one time fee service with our company and you can enjoy increased traffic and rankings for a long time. You do not need to pay outsourced call centres, designers, printing compaies, post offices, or marketing companies to get clients. With an optimized website clients will find you by themselves.
Call us at 416.855.3152 for a quote today and compare your SEO campaign investments with prices of other advertising means.
Once again, you do need a website for it to be be optimized and high ranking in your search results! Do not hesitate to Contact us for a quote or stop by our office!