Learn Basics Of Social Media Marketing
There are a lot of social media “pains” which trap small business members on their way to effective social media presence. Today we are going to present few tips that will help you in overcoming these factors.
1. Set up the goals
Everything you do must start with setting up the goal and social media marketing is not an exception. Would you like to increase your website traffic or make more sales? Would you use SMM like a part of SEO or brand loyalty strategy? You should also understand your customer profile before jumping in social media ocean.
Set up goals and keep them in memory every time you are going to post something. Your social media followers must understand the purpose of each action they are involved by you.
2. Decide on Social Media
There are thousands social media in the word, but don’t try to use them all. Picking up just some or even one is better strategy. To make the choice consider 2 things:
1. What social networks are the most popular in your country.
Go to Google and type “most popular social networks ‘country’” and you will see results. Point your attention to the data which shows what kind of people prefers each SN.
2. Who is your potential customers.
If your business is located in US or Canada or some other English-spoken countries, the most widespread social media networks here are Facebook and LinkedIn. How to choose which one is for you? If you are B2B company – target LinkedIn, B2C – Facebook.
3. Don’t sell – Build relationships
Even if your goal is making more sales with SMM don’t try to sell immediately! Traditional advertising rules in not working here. People in social networks will value to get information they are interested in or which could impress them.
Only after you get in touch with customers you could sell or ask what you want unobtrusively. Social media is almost unique channel you may ask your customers and they will tell you the answer! But note, people don’t care you and your brand – they care themselves and their own needs.
4. Be a person, not a brand
People want to interact with people. They do not like to listen robot when calling to your office, similarly they will be not delighted to talk with robot in SN.
Speak on the language your consumers speak. If you are extreme gear store, besides posting your item’s photos download some crazy videos or pictures from your last extreme trip. If you are consulting company, provide your fans with up-to-date changes in legislation. Make them sure they may read just one source and be always aware of recent events.
5. Expenses of time and money
We are often asked a question – “How much SMM costs?” Firstly, there are 2 types of costs you must spend – money and time.
If you are small businesses which know who your clients are you may dispense with money. I mean you don’t have to order paid ads. In such case you should spend much more time and efforts, because the result will not come so fast.
How much time to spend? It depends on your goals again. If you are just trying this modern CRM tool, spend one hour per day to communicate with customers. Feel you have to spend more – do that, can’t manage itself – hire someone. SMM is very individual, analyse and time will show what works for you the best. Just don’t throw it on halfway – you will disappoint the customers.
Hope you like the post. In the next we will continue the theme and try to cover main actions which work for Social Media Marketing in Facebook and LinkedIn.